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Skip to content Menu Main Menu Close Close Search Search Search Cart Log In Become A Client Me Blogs & Podcasts Who We Serve B2B Marketing Sales IT B2C Marketing Customer Experience Featured Insights Planning Assumptions COVID-19 Predictions Government What We Offer Research Forrester Research SiriusDecisions Research Analytics CX Index Consumer Technographics Business Technographics Executive Programs & Leadership Boards Executive Programs Leadership Boards Certification Certification Programs For Teams And Individuals Enterprise Programs CX Certification Zero Trust Certification Workshops Consulting Execute Transformational Strategies Create Content That Fuels Demand Events CX Forums Technology & Innovation Forums Security & Risk Forums SiriusDecisions Summits FeedbackNow Who We Are About Us Executive Leadership Our Board Newsroom Careers Forrester Cart Log In Become A Client Forrester Cart Log In Blogs & Podcasts Who We Serve B2B Marketing Sales IT B2C Marketing Customer Experience Featured Insights Planning Assumptions COVID-19 Predictions Government What We Offer Research Forrester Research SiriusDecisions Research Analytics CX Index Consumer Technographics Business Technographics Executive Programs & Leadership Boards Executive Programs Leadership Boards Certification Certification Programs For Teams And Individuals Enterprise Programs CX Certification Zero Trust Certification Workshops Consulting Execute Transformational Strategies Create Content That Fuels Demand Events CX Forums Technology & Innovation Forums Security & Risk Forums SiriusDecisions Summits FeedbackNow Who We Are About Us Executive Leadership Our Board Newsroom Careers Become A Client The Executive’s Guide To The Future Of Work The pandemic and economic downturn have ushered in a revolution. The contours of the future of work are clear — and the tools to capitalize on its promise are well within reach. Download our guide to identify vulnerabilities and opportunities within your organization and plan next steps to gain an edge. Get The Guide Featured Blogs & Podcasts Blog Corporate Climate Action Tech Heats Up Learn how technology can help optimize your firm's response to the climate crisis. Read More Blog Get Your Design System Right: Approach It Like A Product A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product. Read More Predictions 2021 Don’t Miss The Predictions 2021 Live Online Event Explore the critical business trends of 2021 in-depth and ask analysts your questions about the coming year. Register Now As Pandemic Uncertainty Continues, Consumer Confidence Stays Low Just over one-third of US consumers are confident about a post-pandemic economic rebound, compared to 61 percent of metropolitan Chinese online adults. Share Twitter LinkedIn Facebook Email Podcast European Predictions 2021: Regulators Prioritize AI And Remote Work The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura Koetzle explains what lies ahead on this episode of What It Means. Listen Now Statement on COVID-19 Read our most up to date policies and procedures related to the coronavirus. Read More B2B Marketing B2B marketing is increasingly expected to deliver the level of experience buyers are used to having as consumers. Read our insights on increasing B2B marketing’s effectiveness. Blog It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey Steven Casey 2 hours ago With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs). These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy. Help marketers chase the leads sellers never get to (or the ones you never get […] Read More Blog The Grand Trine Redux: Achieving More Effective B2B Marketing Post-Pandemic Phyllis Davidson 9 hours ago A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine! Read More Demystify Marketing Planning Get actionable advice to strengthen and streamline your 2021 marketing planning. Join us to learn the steps of our Marketing Plan-on-a-Page template and see how it can be applied to different operating environments. Register Now How can we help? Fill out the form, and we will contact you. 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