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Blank B2B Marketing Executives B2B Sales B2C Marketing Executives Customer Experience Demand & ABM Digital Business & Strategy Partner Ecosystem Marketing Portfolio Marketing Blank Product Management Revenue Operations Security & Risk Technology Architecture & Delivery Technology Executives Forrester Market Insights Blank Consulting Events B2B Summits CX Summits Technology Summits ADDITIONAL OFFERINGS Analyst Relations Council Certification FeedbackNow Reprints Who We AreOur Objectivity Diversity And Inclusion Environmental, Social, and Governance Blank Our Leadership Our Board Newsroom Careers Investor Relations Home Events Conferences & Summits Webinars Workshops Become A Client Build A Generative AI Strategy For B2B Marketing Generative AI will transform B2B marketing — not only speeding up content creation but accelerating access to insights and enhancing buyer experiences. Now is the time for CMOs to develop a strategy that positions marketing to capitalize on generative AI’s potential. Get The Guide Meet Izola: Forrester’s GenAI Tool English Français Deutsch Align Key Functions To Power Your Growth Engine Growth strategies that focus on extracting value from customers are outdated. Maximizing value for customers and buyers generates value for the business. Align key revenue-generating and technology functions around customer value to propel growth. Technology Customer Experience Digital Business B2C Marketing B2B Marketing Sales Product Management Get To Growth Faster Forrester Decisions research services are a proven growth generator and business accelerator. They help you de-risk your decisions. Guide your actions. Target your opportunities. And align your teams on priorities and outcomes. They’re a game changer for tech, marketing, CX, sales, product, and digital leaders who want to perform at a higher level — and drive sustained, customer-obsessed business growth. Capture Your Share Of Forrester Decisions ROI While Forrester Decisions delivers a 259% return on investment and accelerates revenue growth by 4%, that only scratches the surface of the economic impact it can have on your business. See More ROI Insights How Do Leaders Get Ahead With Forrester Decisions? A report of the Total Economic Impact™ (TEI) of Forrester Decisions reveals that: 69% say it improves their expertise and confidence. 48% say it helps them align their teams and functions. 45% say it helps them better understand their challenges and priorities. Read The Full TEI Report Research With A Consultative Approach Today’s leaders are navigating an unprecedented, complex environment. Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results. Leaders who are looking to achieve break-out growth. Each research service includes: Bold Vision Stay ahead of changing customer and market dynamics and plan for the future with customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more. Guide Insight Dig deeper into our predictions and get ready for the exciting year ahead. Visit the Predictions 2024 hub for blogs, videos, and podcasts full of actionable insights from Forrester analysts. Explore Now 2024 Planning Capture More 2024 Opportunity Looking to streamline your 2024 budget planning? Explore Forrester’s guidance on where to prioritize your investments to drive customer value, cut legacy complexity, and advance with AI. Identify areas of overspending that can be reinvested in emerging solutions. Explore Now Curated Tools & Frameworks Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, Forrester Wave™ evaluations for your function, and certification courses. E-book Kickstart Your CX Transformation This complimentary guide will show you how to leverage customer journey maps to spur investment and interest in CX, as well as boost performance. Download Now Template The Six Elements Of A Meaningful Marketing Plan Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value. Download Now We’ve benchmarked, comparing not just companies that are in our situation right now, but companies that have done what we intend to do ... and that’s been so insightful and significant for us. — CMO, cybersecurity and data backup company Hands-On Guidance Accelerate progress and de-risk decisions with best practices tailored to you and your team. We are on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more. Event Transform Tech Into A Business Enabler Discover new ways to use technology to create an engine of strong, sustainable, customer-focused business growth at Forrester’s Technology & Innovation Forums. Learn More Event Defy Uncertainty With Consistent, Scalable B2B Growth Outpace your competitors despite changes in the economy, buyer behavior, and technology innovation. Learn how at Forrester’s B2B Summits. Learn More Shorten the distance to impact. Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. Learn More Sustained Growth Starts Here The key to building a better growth engine is aligning around customer value. Companies with high levels of alignment realize 2.4x higher revenue growth and 2.0x higher growth in profitability. Build Your B2C Growth Engine Build Your B2B Growth Engine Focus Your Tech Strategy On Growth How can we help? Fill out the form, and we will contact you. First Name* Last Name* Email Address* Business Phone* Job Title* Country* Country United States Åland Islands Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and...